Everything we make
Plush
Sixty-odd sets across four aisles. Every one of them numbered, tested and posted from the workshop in Hackney.
Ages 1–3
Chunky and chewable
Ages 3–5
First builds
Ages 6–8
Booklet builds
Ages 9+
The long ones
Aisle by aisle
The toy shelf, restocked.
Snuggle Bunny
Our softest bunny yet, with extra-long ears for carrying — in this drop's three sherbet colours.
Clementine the Giraffe
A tall, knobbly-kneed giraffe with a crinkle mane and a rattle in her tail — built for grabbing, chewing and dragging about.
Biscuit the Bear, 12 in
A floppy, honey-coloured bear in organic cotton with embroidered eyes — soft enough for naps, tough enough for the washing machine.
Sketch to shipped box
How a set gets made.
Someone's kid asks
Nearly every set starts as a complaint. A child wants a crane that turns, a parent wants twenty quiet minutes, and neither exists on the shelf.
Paper, then plywood
Two weeks of sketching, then a rough prototype cut in the workshop. If it does not survive a week on the test panel it goes in the bin.
Twelve tests
Drop, pull, bite, wash, and eight more. EN 71 and ASTM F963 are the floor, not the target — we test past both.
500 numbered boxes
A run is 500 sets, stamped and packed in recycled board. When the last one leaves the workshop the set retires.
Before you buy
Eight straight answers.
Still deciding
Tell us the kid,we'll pick the set.
Age, attention span, whether they like following instructions. One email back with two suggestions and no sales pitch.